An analysis of the microsoft company

Net recognized gains on investments decreased primarily due to lower gains on sales of equity and fixed-income securities and a gain recognized on the partial sale of our Facebook holding in the prior year, offset in part by lower other-than-temporary impairments.

While we own certain mortgage-backed and asset-backed fixed-income securities, our portfolio as of June 30, does not contain material direct exposure to subprime mortgages or structured vehicles that derive their value from subprime collateral.

In Februarythe I. Microsoft is a giant software corporation but it does not produce its own hardware and depends on computer hardware manufacturers to develop products that run Windows OS.

Microsoft has already been sued for many times and lost quite a few large scale lawsuits. In this way, the company can take advantage of other avenues of business growth [Read: Smartphones and tablets markets will grow steadily over the next few years and Microsoft could exploit this opportunity by introducing more of its own tablets and a new company phone.

This SWOT analysis of Microsoft Corporation highlights the necessity of strategies geared toward further innovation and diversification of the computer hardware and software business. Also, Microsoft has opportunities to improve the attractiveness of its products through continuous improvement of their security features.

Fiscal year compared with fiscal year Dividends and interest income decreased due to lower yields on our fixed-income investments, offset in part by higher average portfolio investment balances.

Another recommendation is for Microsoft to diversify its business to boost potential growth. It is also recommended that the company must increase its alliances with other firms to improve positive externalities.

We also continue to be subject to examination by the I. The primary driver for the decrease in the U. Our gross exposures to our customers and investments in Portugal, Italy, Ireland, Greece, and Spain are individually and collectively not material.

For example, in terms of growing its computer technology and software business, the corporation can specify rapid innovation in computing networks and related products.

For example, Microsoft can diversify through new business development or mergers and acquisitions to establish operations in new markets or industries.

SWOT analysis of Microsoft

Assets and liabilities measured using unobservable inputs are an immaterial portion of our portfolio. Our operations in certain jurisdictions remain subject to examination for tax years tosome of which are currently under audit by local tax authorities.

We are subject to income tax in many jurisdictions outside the U. The strong brand image and positive externalities are among the major contributors to such market position. Brand reputation leads to higher sales and greater market share.

Windows OS and Office software products are so popular not just because Microsoft has great monopolistic power, strong distribution channels and good brand reputation but also because its products are of great quality and really easy to use.

In addition, all of our broker-priced investments have a sufficient level of trading volume to demonstrate that the fair values used are appropriate for these investments. These estimated fair values are based on Level 2 inputs. Changes in foreign currency remeasurements were primarily due to currency movements net of our hedging activities.

Compared to other OS, Windows is the least protected against such attacks. Intense competition in software products Changing consumer needs and habits Open source projects Potential lawsuits Strengths Brand loyalty.

Our fixed-income investments are exposed to interest rate risk and credit risk. We do not believe it is reasonably possible that the total amount of unrecognized tax benefits will significantly increase or decrease within the next 12 months because we do not believe the remaining open issues will be resolved within the next 12 months.

For instance, the company can establish an alliance with a hardware manufacturer to create hardware products that use Windows OS.

Microsoft Corporation’s SWOT Analysis & Recommendations

Best Global Brands in For example, such empowerment can take the form of speedy data processing in offices and enhanced information access in homes.

The Handbook of Human Performance Technology, Recent research on team and organizational diversity: Instead of selling software products to individual customers only, the company also sells its products to organizations.

It had an opportunity to be the first player in online advertising but missed the opportunity. Our effective tax rates were lower than the U. This pricing methodology applies to our Level 2 investments such as corporate notes and bonds, foreign government bonds, mortgage-backed securities, and U.

Management's Discussion and Analysis of Financial Condition and Results of Operations

Extending Research with Practical Advice. Interface between corporate vision, mission and production and operations management.

The loaned securities continue to be carried as investments on our balance sheet.SWOT analysis of Microsoft shows that despite their massive popularity they do have some drawbacks that need ironing out if they want to survive the future. The Porter’s Five Forces analysis of Microsoft Corporation shows that the company deals with the strong force of competitive rivalry involving these firms and many smaller businesses that operate internationally, regionally, and locally.

The Office Upgrade Offer allowed customers who purchased qualifying Microsoft Office system or Office for Mac products to receive, at no cost, a one-year subscription to Office Home Premium or the equivalent version of Microsoft Office system upon general availability.

Let's dig deeper with a basic SWOT (strengths, weaknesses, opportunities, and threats) analysis to decide. Source: Microsoft. Strengths Microsoft's main strengths are easy to see.

Over 90% of PCs worldwide run various versions of Windows, while Microsoft Office remains the top productivity software suite in the world with billion users. The company also invested in Dell and Nokia to tighten its relationships with these companies. Robust financial performance.

Microsoft grew its revenues by 20% from to and holds more than $63 billion of cash and cash equivalents that can be used for acquisitions and substantial investments into R&D. Acquisition of Skype. Microsoft Corporation responds to the internal and external strategic factors identified in this SWOT analysis.

The SWOT Analysis is a tool for determining organizational strengths and weaknesses (internal strategic factors) and the threats and opportunities affecting the business (external strategic factors).

Microsoft’s Mission Statement & Vision Statement (An Analysis) Download
An analysis of the microsoft company
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